Compass Digital Benchmarking Platform
An internal benchmarking tool and scalable design system developed for digital strategists to streamline and standardize process using best practices and methodology. Compass was used by strategists for all client engagements including Victoria’s Secret, J.D. Power, Bissell and Kaiser Permanente.
Role: UX Design, Visual Design, Design System
Year: April 2016
Client: Centric Digital
Platform: Web
Product Goals
01
Streamline the process and workflow of digital strategists.
02
Create a repeatable scoring methodology to test and measure a company's digital health.
03
Differentiate in a saturated market of digital consultants, using data collected on hundreds of companies.
Solution
A software platform for digital strategists to help streamline and automate their workflow.
A repeatable and consistent way to score a company’s digital health.
A sales tool for business owners to present industry specific data findings and tout their differentiating factor in the marketplace.
Ecosystem
Analytics and automated data collection capability, to capture a client's digital touch points and assessment criteria.
Gain insight about a clients digital presence
Generate reports about clients digital footprint across domains, websites, social networks, apps, technology, security, and general digital health best practices
Draw correlations between Benchmark results and industry Trends
Trends
Understand the digital landscape and consumer expectations impacting an industry.
Identification of key digital trends impacting your business and driving consumer expectations
Understand your key audiences and what they expect based upon their experiences with yours and other brands
Filter trends by category and date range
Benchmark
Measurement of an organization’s digital readiness based on best practices, competitive evaluation, and statistical analysis.
Comprehensive assessment and scoring of your current digital capabilities and how they rank against competition
Identify strengths, weaknesses and gaps
Actionable recommendations to improve your digital capabilities
Shift enterprises from reactive to transformative strategies
Roadmap
Development of an actionable strategic plan.
Prioritization of digital initiatives based upon business objectives, order of magnitude, dependencies, risk, and customer impact
Construction of actionable roadmap for digital based upon prioritization, dependencies, budgets, and business impact
Manage your priorities, budget and business objectives to ensure better informed investments in digital
Design System
A scalable, comprehensive Visual Design System, used by all designers and engineers throughout the org.
Comprehensive and well organized
Pixel perfect specs
Interactive
Component library for easy global updates
Built in Sketch, lives in Invision
Usage of Platform
01
Sales team
as a means of acquiring new business.
02
Data scientists
to gather and store data on companies across industries.
03
Strategists
for all client engagements including Victoria’s Secret, J.D. Power and Kaiser Permanente.
Outcome