Activity Challenges

The WW Activity Challenge feature was created as part of Weight Watchers 2020 Hackathon. I partnered closely with one member from Product and Engineering to get the demo built in two days.

Role: UX Design, Visual Design

Year: May 2020

Client: Weight Watchers

Platform: iOS

 

Problem

Less than 40% of members track activity in Weight Watchers the app today.

Solution


Activity Challenges designed to increase activity tracking by incentivizing users with prompts to track, competition via global leaderboards and enticing prizes.

 

Final Screens


 
 

Outcome

The concept was so popular with leadership, our team built out Challenges and rolled the feature out to all members. Challenges resulted in a significant decrease in cancellations and increase in activity tracking.

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WW Guest Site 2020

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Compass Benchmarking Platform