Weight Watchers Guest Site 2022

In advance of winter diet season, leadership wanted to launch a new brand look and feel across the guest site. My team was tasked with helping evolve the new marketing brand guidelines and translate them into digital UI and modular slices for the CMS. This redesign led to an 8% increase in conversion rate.

Role: UX Design, Visual Design, Design System

Year: September 2022

Client: Weight Watchers

Platform: Web

Final Designs

My final designs matched the look and feel of the new brand guidelines, while translating the new look and feel into pixel-perfect digital components and CMS slices.

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