Member Guidance

Member Guidance transforms the Weight Watchers app experience into a dynamic two-way dialog, proactively and reactively guiding members with the right behavior change strategies to both overcome challenges and amplify momentum. We started with helping early tenure members think and feel differently so they maintain the self-efficacy and growth mindset to persevere, resulting in a 12% increase in tracking and 5% increase in return rate to the app.

(Full project coming soon)